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Introduction

In the last decade, Big Data technology has been extremely disruptive with open source playing a dominant role in shaping its evolution. It has led to a complex ecosystem where new frameworks, libraries and tools were being released pretty much every day, creating confusion as technologists struggled to understand the…

CDP Functional Overview

Introduction

Customer Data Platforms(CDP) have recently received a lot of attention as they are becoming an essential part of the digital strategy for an enterprise. This article provides an introduction to CDPs to help demystify their functionality and usage. Basically, a CDP is a marketer-managed which creates a persistent, unified customer

Anil Madan

Vice President, Data Platforms Walmart

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